People say: I want to buy Colgate.
And they went to the store and took a Darlie or a Fresh&White?
This is because when they say Colgate
They are actually referring to toothpaste
To them toothpaste is Colgate
Another example
How often do we hear people say
I want to buy instant noodles
Bet even we ourselves would feel weird if we say that
We would simply say
I want to buy Maggi
Although we might actually want to buy Cintan or Mamee
These are examples of the name of the brand overwhelms the product
Till the point that the brand seemingly becomes a product
This is the power of advertising
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